Fintech Insights
Digital Savings Cohort Analysis: Behavior After 90 Days
Cohort result Users with automated round-up enabled retained 2.1x longer than manual savers, and reached balance milestones faster. Behavioral insight * Small, frequent contributions outperformed occasional large deposits. * Goal naming increased contribution consistency. * SMS reminders had stronger effect in low-data-usage segments than push notifications. Product opportunity Default new users into